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It's not just a matter of what the consumer wants, but rather understanding where the sweet spot of:
- device with a useful function
- technology able to make the device workable enough for people to be willing to buy it
- interface simple enough for people to be willing to use it
The Newton had the first and last, but Jobs understood that battery and processing power were far more important than other considerations, so held off on the iPad (which was the initial design) and did the iPhone instead (which has captured a significant share of the $1 trillion market in personal communicators John Sculley predicted), since they could manage a workable battery life for the smaller device.
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