Quote:
Originally Posted by Kali Yuga
Zune failed. Early MS tablet PC's failed. Windows Media Center bombed. Windows mobile OS's are repeated failures. Nokia is still flailing after ditching Symbian for Windows Mobile. Xbox is a success -- after years of losses. MS isn't likely to rely on an unaffiliated partner to deliver its content.
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This is not just about MS "getting into content." It's about blocking Google and other competitors from getting a piece of the Nook business when it goes on the auction block.
Hopefully, this will work out well for B&N. We'll find out in a year or two.
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I disagree. Zune was the test for Microsoft's Metro interface and the Zune Store was Microsoft's first crack at content distribution. Metro has been ported to the Windows Phone (which
Apple founder Steve Wozniak prefers to the iPhone) and Windows 8.
The xbox has been very successful despite entering a market dominated by Nintendo and Sony. Xbox now sells more consoles than either. Both competitors are losing a lot of money.
Microsoft started getting into content with windows media player. It was an addon to XP and there was a media center edition of XP. The windows 7 version of media center is excellent. The xbox extends windows media into the living room.
It should be clear that Microsoft's strategy is to be the on ramp to entertainment at home, at work, and on the run.
What distinguishes the two powerhouses from Microsoft is content -- apps, movies, music, and books. This is the book piece.