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I never buy a book because of a cover, but it plays a part in my decision. There are so many books to choose from, I need something to winnow down the choices. The cover is one factor. If the cover looks like something slapped together, it makes me think that the book may be sloppily written. A great cover, on the other hand won't get me to buy, but might get me to take a closer look.
The old saying would be better expressed as "Don't judge a book solely by its cover."
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