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Help me out, again, please. Suppose Sony, Amazon, and everyone else adopt epub tomorrow and the mobile readers they sell support them. Publishers begin spitting out their works in that format and the vendors are selling them that way. Of course, each vendor (e.g., Sony, Amazon, etc.) will be attaching their own DRM to these. So when I go to buy a DRM'd ebook for my Sony Reader I will still only be able to buy them from Sony, right? So why should I care about epub? I can see the publishers would have to send out only one format of ebook to the vendors to sell and that might make some incredibly tiny difference to me by saving the publishers a few cents. But how else will this make a difference? Forgive me, I'm not trying to be argumentative - I'm just trying to understand something that I obviously don't right now.
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