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Absolutely. In one sense anyway. Its the first thing a potential buyer sees, either in the bookstore or on your fave e-book site.
Like what was said ^ me, its an immediate insight into the genre of the book and sometimes the potential quality. I'm far more likely to browse a book's contents if its in a genre I'm interested in and almost certain not to if its in a genre that I'm not. But buying a book based on its cover alone is a very different thing, and something that I suspect very few people do.
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