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Originally Posted by davidwfleming
So social media's out, likewise for speaking engagements and paid advertisements.
That leaves going after the book bloggers. This can be tedious and frustrating. Sometimes you can stumble upon a reviewer on Goodreads. Otherwise, I use directory websites that I find on Google to send out about 25 requests a day. Flattery, professionalism and finding common ground between you and the reviewer all help.
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Yes, this one can be tough as well, and I'm still working to polish the process.
I've found a lot of resistance in the SF area: The more serious my SF is, the less likely those who read or review SF believe an unknown like myself is actually good enough to write it. I actually get this treatment from people I know.
I've had a few good reviews from Goodreads members, but nothing has come of them.