Its aimed at TPB's business model:
Quote:
Large copyright holders are warning that a new proposal called the OPEN Act is ineffective because it would do nothing to thwart what they view as the Internet's most notorious Web site: ThePirateBay.org.
The owners of the popular BitTorrent search site make money by running advertisements along links to not-exactly-legal versions of movies including "Transformers 3" and "The Twilight Saga: Breaking Dawn."
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LINK
The idea is that people won't advertise on the site if the average user can't get easy access to the site. Dunno if it will work.