Quote:
Originally Posted by J. Strnad
When I visit bn.com, it strikes me as being designed for women. Most of the books seem oriented toward women (though not all are) and the design of the pages just seems incredibly feminine.
Are they consciously wooing the female market?
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Most of the books? what all 2 million of them? Their catalog is gender neutral. The design of the store is visual (browsing b cover, but you can change it) so that it feels like browsing a bookstore. The top bestsellers are usually romances because they outsell everything else. BN is not marketing specifically to women.