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If you'll read the article linked in the OP, they make the case that legacy publishers have a huge investment in paper book infrastructure, from printing to storage to shipping, and all that would go away if they went PoD - or at least they wouldn't need as much. Price of printing might go up, because there wouldn't be the economies of scale. Going PoD would only benefit Amazon, and other internet/mail order companies, and would cause problems for b&m book stores, especially indy book stores.
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