Quote:
Originally Posted by Rob Lister
On that, there is absolutely no doubt. Getting the right publisher is key to being read; to being taken seriously...to being part of the lucrative required reading list those stuffy professors demand ($120 second hand!  ). |
It isn't just the professor's demands. Certain imprints pursue certain audiences and choosing the wrong one (as a reader) is a sure way to ensure that your needs aren't met. Also, some publishers have so little editorial oversight that they may as well be print houses for self-publishers.
Contrary to popular belief, publishers do play an important role.