Quote:
Originally Posted by BWinmill
Yes.
Imprint is essential when dealing with academic or technical literature.
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On that, there is absolutely no doubt. Getting the right publisher is key to being read; to being taken seriously...to being part of the lucrative required reading list those stuffy professors demand ($120 second hand!
).
That's a different breed of publishing though.
Still, maybe there are some lessons Simon & Schuster can take from that.