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And what do we, the book-buying public, want? Cheaper prices, as ever, but we're also all expecting books to move beyond dead text and into something much more dynamic, something loaded with rich media, something that makes use of the color and graphics of our tablet screens, and perhaps the social networking powers they also sport as apps. Because those kinds of books sure as heck aren't in Amazon's top-selling Kindle list right now.
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As others have said, this is pretty much the polar opposite of what I want in a book.
I suppose it's too much to hope that publishers would focus on making their authors' work available conveniently and affordably rather than on how to extract the most money from their customers.