I have no idea what “The Hunger Games” is like. Maybe there are complicated shades of good and evil in each character. Maybe there are Pynchonesque turns of phrase. Maybe it delves into issues of identity, self-justification and anomie that would make David Foster Wallace proud. I don’t know because it’s a book for kids.
So basically he's going to let marketing decide what he should read.
He wraps his reasoning in psudo-intellectual garbage, but it boils down to where the book is shelved. Never mind all the crap that's marketed to adults. He'll read crap labeled "adult" before he'll read quality labeled "kid". He's says that explicitly. What an idiot.