Quote:
Originally Posted by Top100EbooksRank
http://www.justice.gov/iso/opa/atr/s...ch-120423.html
Department of Justice antitrust chief, Sharis A. Pozen
with every retailers forcing to keep 30% mark up, there is no competition on prices.
The Witness by Nora Roberts
Penguin Publishing
Kindle: $14.99 (forced to keep 30%)
ibookstore: $14.99 (forced to keep 30%)
Nook: $14.99 (forced to keep 30%)
GooglePlay: $14.99 (forced to keep 30%)
The Innocent by David Baldacci
Hachette Book Group
Kindle: $14.99 (forced to keep 30%)
ibookstore: $14.99 (forced to keep 30%)
Nook: $14.99 (forced to keep 30%)
GooglePlay: $14.99 (forced to keep 30%)
If Amazon only want to take 10% (and pass the 20% mark up to the consumers in the form of lower prices), why did the publishers force Amazon to take the whole 30%?
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I don't want to sound snarky toward you, so do not take it that way. Do you honestly NOT know why the publishers decided to 'force Amazon to take the whole 30%'? I can't tell if you were joking or asking a serious question (so hard to do with just the printed word). If you truly do not know why the publishers did what they did just read this thread all the way through and look for the clues, or do a search for 'agency pricing' right here on the boards. A TON of posts will turn up.
Basically it boils down to the publishers ho's wanted to protect their hardback book market and hated that Amazon discounted SOME of their books, thus devaluing (in the their eyes, at least) the book. There is more to it, and Apple plays a part, having suggested agency pricing in the first place, but you get the idea.
The publishers forced ALL retailers to sell their books for the same price, no discounting on ebooks at all, though they were still free to have sales on pbooks. Sounds fair, huh? (that part was snark)