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Old 04-27-2012, 03:08 AM   #127
stonetools
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Quote:
Originally Posted by Ninjalawyer View Post
I doubt "casual sharing" for an ebook is particularly high, probably less than "casual sharing" for a physical book. Any costs associated with casual sharing should be more than made up by: (i) the positive press Tor is generating by making this move (it has been heavily reported); and (ii) the extra revenue generated from people that would have avoided Tor books because of the DRM.

Tor isn't removing DRM out of the goodness of their hearts, they're doing it to make money.
We shall see. IMO, Macmillan is doing this as a trial balloon to see exactly what the effects on the bottom line are before trying DRM free with it's more lucrative imprints.
Color me skeptical that many people are going to buy very many more Tor.com books simply because they go DRM free. Again , among technologists this is a Big Thing but the average reader doesn't know or care that Tor.com books were DRMed.
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