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One thing I see here is that while parents love the idea of reading books to kids, the kids themselves are gravitating to screens and apps as soon as they can figure out how to interact with touch screens ( as early as two years old according to numerous You Tube videos).
My brother bought my nephews IPod touches because the 8 year old wanted one and the 6 year old didn't want to be left out.
Another thing is the economics of it. The cost of creating apps is cheaper than the cost of creating a children's book, according to the peice.
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