Quote:
Originally Posted by gmw
But part of my point was that it will only build name recognition if it gets widely quoted and linked. If it doesn't get that then there is no more name recognition than goes with a normal website. I'm not saying you shouldn't blog, I'm only questioning the benefit of blogging as a name recognition tool.
There are exceptions, here thinking of someone like Bruce Schneier, where an author's expertise (and so right and justification to be able to publish some non-fiction field) can be aided through maintenance of an appropriate blog. I can imagine someone writing travelogues might also get such an advantage ... but for your typical fiction author I see a blog mainly as a way of communicating with existing fans rather than finding new ones.
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The importance of blogging and forum posting is evident in search engine results. I would recommend that every writer with his own website should have a forum or a blog on it. It not only gives content to a website, which search engines look for, but it also gives you an idea of what your readers think about your work and want from it.