Quote:
Originally Posted by gmw
But part of my point was that it will only build name recognition if it gets widely quoted and linked. If it doesn't get that then there is no more name recognition than goes with a normal website. I'm not saying you shouldn't blog, I'm only questioning the benefit of blogging as a name recognition tool.
There are exceptions, here thinking of someone like Bruce Schneier, where an author's expertise (and so right and justification to be able to publish some non-fiction field) can be aided through maintenance of an appropriate blog. I can imagine someone writing travelogues might also get such an advantage ... but for your typical fiction author I see a blog mainly as a way of communicating with existing fans rather than finding new ones.
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I have several blogs, only one of which is for my book specifically which I use as a news/update for the series. The one that is doing well is the one I post to every week on a somewhat niche topic. That is more the kind of thing I had in mind. If that blog continues to grow, then I will build name recognition through it. That was never the intent of that blog, and it predates my novels, but it still could fulfill that purpose just by existing.