Quote:
Originally Posted by gmw
I have yet to see any evidence that says a successful blog will lead to significant extra attention to details not related to the blog - such as the latest book you might be trying to sell (which my circular argument above indicated is not about your books).
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It builds name recognition, and that is precious in our industry. People by the new Steven King book, just because his name is on it. When [insert random well known non-author person here] suddenly comes out with a book, people will buy it just because that name is on it. This is why advertisers pay so much for endorsements form actors.