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Sort like the saying "if you build a better mousetrap, the world will make a beaten path to your door." Maybe this adage is still true.
For example, if a person just wrote a bunch of kick-ass blog posts then, hypothetically, people would just spread the word on their own. Do people really talk about internet stuff offline?
It makes sense but is hard to test one way or the other.
Right now I'm thinking of a "layered method" ie do the social media stuff for a while, write for a while, keep switching back and forth. After each cycle, I'll have more content out there and a more prominent reputation cloud.
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