Quote:
Originally Posted by tompe
What? Somebody have to set the price. And it will not be the reader that actually decide what is thought to be the price that maximizes profit (a books "worth").
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The person who sets the price guesses what will maximize profits. The reader looks at the book and decides if it is worth the money. If it is worth it to them, they buy the book. It really isn't that complicated. The price that will maximize profits is based on what the reader is willing to pay. Whether the price actually gets set at that value is another matter.