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Old 04-25-2012, 10:36 AM   #763
ProfCrash
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Quote:
Originally Posted by rhadin View Post
I agree if Kobo sets a universal price, that is, doesn't require a coupon code to get the sale price. If a coupon code is required, (a) Amazon's algorithm is unlikely to catch the lower price and (b) Amazon, which I don't think uses couponing, is unlikely to universally match the price.

Companies use coupons because they know that fewer sales at the discounted price will be made than if the price is simply lowered for all sales. Couponing also means that the lower price doesn't need to be advertised, thus thwarting the price search engines/algorithms.
I am sure that someone in Amazon's e-book department will keep an eye on their competitions pages and note what they are doing. If Kobo is using coupons, I would guess that Amazon will come up with some way of countering. This is pure speculation but I would suspect that if Kobo were to find a way of under pricing Amazon, Amazon will figure it out and respond.
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