Quote:
Originally Posted by ProfCrash
I have a sneaking suspision that Amazon will match all offers by other bookstores. We know that they have an alogrithm that searches the web for prices and lowers books from Independent Authors to match the lowest price that was available. Do you really think Amazon is going to let Kobo sell a book for less than Amazon?
I don't think so.
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I agree if Kobo sets a universal price, that is, doesn't require a coupon code to get the sale price. If a coupon code is required, (a) Amazon's algorithm is unlikely to catch the lower price and (b) Amazon, which I don't think uses couponing, is unlikely to universally match the price.
Companies use coupons because they know that fewer sales at the discounted price will be made than if the price is simply lowered for all sales. Couponing also means that the lower price doesn't need to be advertised, thus thwarting the price search engines/algorithms.