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Originally Posted by Elfwreck
Because you get better *books* in other places; mobi doesn't support some of the features that epub has. While most of those are unimportant in most cases, if they matter to you for a notable-if-small number of your books, Amazon isn't going to be your first choice for buying.
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That's one reason to buy non-amazon for some (and a good niche to build upon since those who care are likely also vocal about their recommendations of why store X is better than Y), they just need to find additional reasons for the rest. Agency imo is not the answer.
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Fictionwise did great before agency prices started to kill them--you bought Micropay dollars, and they'd regularly have discounts like "Buy this book, get half its value in $MP added to your account."
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I was a regular at fictionwise right up until agency pricing.
Also, I agree about the bestsellers point. The publishers feared price conditioning, but with so many MUCH cheaper books available and a lot of books more around $14-15 it's not going to make much difference. The only thing it might have conditioned is for people to expect to keep buying best sellers at that price. If amazon were making up the losses elsewhere in other ebooks and paying the value publishers were asking and authors selling more copies then everyone was a winner.