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Originally Posted by JoeD
It doubt it would happen with agency pricing pricing in place. Why shop anywhere other than amazon when you're guaranteed the same price and better ecosystem?
Without agency, retailers have room to try alternative ways to get customers in as kobo appear to be trying with their discounts atm on non-agency titles. They're still going to have to find a way to compete on the ecosystem front and I don't know what form that could take but they'll need something.
Pricing wise though, if enough retailers had discounts on _different_ books, Amazon could not afford or more likely would not want to afford the cost of matching all of them. They may just stick to offering lower cost best sellers.
I don't see agency helping in any way break amazon's grip (assuming they move to it again legally in the future).
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Since agency, Amazon's share of the ebook market fell from 90 to 60%. The publishers, other booksellers, and vrtually everyone in the business press think that's due to agency pricing , since it prevents Amazon from out discounting everyone else.
Now most folks here dispute that- even as they eagerly anticipate Amazon discounts.
For me, its simple.
If Amazon steeply discounts bestsellers and gains market share raopidly next year, then that will provethatagency pricing was determinative in reducing Amazon's market share. If Amazonm doesnt gain market sghare, then it wasn't agency pricing. I suspect Amazon will rapidly gain market share .