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Old 04-24-2012, 03:56 PM   #735
Elfwreck
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Quote:
Originally Posted by stonetools View Post
We'll see. The last two years have shown that people willl pay 12.99,14.99, and even 19.99 for a Steven King, a GRRM, or a Ken Follet. If I was Random House, I would be pretty confident that I could still charge a premium price for the top authors.
For top authors: yes. King's new book can be $14.99 or $22.99 and it will still sell millions.

It's the midlist authors who'll be squeezed out if Random House won't drop their prices to match the competition, and they'll make plenty of noise about it. While that might be all they're able to do, depending on how draconian their contracts are, it'll certainly convince new authors that Random House is not where they want to be.
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