Quote:
Originally Posted by stonetools
But actually that was what happened.
1.Macmillan went to Amazon by itself and said that it was hereby offering its books on an agency basis.
2. Amazon pulled Macmillan titles.
3.After 48 hours, Amazon caved.
4. 4 other BPHs went to Amazion and got Amazon to agree to terms
5. Random House stayed out for a year, but then went to agency.
I know the mythology is that all of the Agency 5 went to Amazon together and demanded that Amazon submit to the agency model, but that's not what happened
|
This is false. Try this.
1) The iPad is launched showing ebooks priced at $14.99
2) Walt Mossberg asks Steve Jobs the obvious question. Why would she buy a book from you at $14.99 when she can buy the book at Amazon for $9.99.
3) Steve Jobs replies that the prices will be the same.
4) Walt asks if that means your price will be $9.99 or Amazons price will be $14.99
5) Steve Jobs replies that the price will be the same and then states that the publishers are going to pull their books from Amazon.
Evidence
http://allthingsd.com/20100128/boomt...ve-jobs-cameo/