Quote:
Originally Posted by JoeD
Kobo don't always have to drop a book price though. They can offer promo codes, vouchers, loyalty programs. Any of which could allow a customer to get cheaper books than amazon. Of course Amazon could decide to institute a similar program.
I hope what it will encourage is for stores to compete on services beyond just the ebook catalogue and price. Not sure what form that might take, but better reviews, editorial content, social aspects (amazon is ahead in that sense atm) and who knows what other new services might spring up to aid competition with other retailers.
|
Unfortunately, this is exactly what is likely NOT to happpen now. All those things you mention take money-money likely to be devoted now to matching Amazon price discounts.
Independent booksellers have tried to compete against Amazon by offering better book recommendation services- and customershave browsed their shelves, listened to their knowledgeable and friendly staff-and gone home to buy from Amazon.