Thread: DOJ suing Apple over ebooks.
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Old 04-24-2012, 02:56 PM   #727
stonetools
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Quote:
Originally Posted by abookreader View Post
I agree to an extent
I think that if somebody is just looking for a book to read and they glance at the top 10 of the NYT Bestseller list and see 7 priced at $9.99 and 3 priced at $14.99 - my guess is the lower priced books will sell.

I made the prediction back in 2010 that Agency pricing was never going to keep prices high - not because of the illegality of it but simply because of the absolute flood of low priced books coming online.

In my opinion that doesn't change now. I really believe that as more and more people discover they don't have to buy $15 books to find a good book, that is when the true Publishing revolution will begin.
We'll see. The last two years have shown that people willl pay 12.99,14.99, and even 19.99 for a Steven King, a GRRM, or a Ken Follet. If I was Random House, I would be pretty confident that I could still charge a premium price for the top authors.
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