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How silly. Agency pricing never would have happened at all if one single publisher had had to stick their neck out all by themselves for an entire quarter.
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But actually that was what happened.
1.Macmillan went to Amazon by itself and said that it was hereby offering its books on an agency basis.
2. Amazon pulled Macmillan titles.
3.After 48 hours, Amazon caved.
4. 4 other BPHs went to Amazion and got Amazon to agree to terms
5. Random House stayed out for a year, but then went to agency.
I know the mythology is that all of the Agency 5 went to Amazon together and demanded that Amazon submit to the agency model, but that's not what happened