Thread: DOJ suing Apple over ebooks.
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Old 04-24-2012, 01:33 PM   #711
Graham
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Quote:
Originally Posted by DiapDealer View Post
Or are you saying that BPHs were simply too stupid to know they were risking DOJ involvement?—that their lawyers/advisers were simply THAT incompetent? Please. They took a chance. Knowing full well that it might bite them in the ass with the DOJ—because win or lose... it was the only way for agency pricing to become the norm. It was their Hail-Mary.
I'd hazard a guess that rather than "might bite them" they knew it would come back and bite them. But that it was worth the court cases and the potential fines and bad publicity just to buy a few years to peg back Amazon and set their stalls in order.

Graham
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