Quote:
Originally Posted by jbcohen
I would like to see what you all think about this theroy: When technology shifts everyone goes back to zero and past sucessess guaranty nothing. What happended with Borders is simply that technology started to shift on them and they were unable to keep up with the times.
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Unless that shift is "nuclear war wipes out all technology" or "aliens suddenly transport you to another planet," or "you wake up 100 years in the future" then no.
Technologists adapt to new technologies (and as a technologist myself for decades, I haven't gone back to zero yet...though I have found it hard to keep up at times.)
Bad, or unlucky management, however, can result in any significant technology shift causing any one particular entity to be left essentially at zero.
But I don't get the sense this is what happened with Borders. They seemed to be right on the money with the tech shift, tying with Kobo.
It's just that Amazon and B&N did everything Borders did, both with the technology shift and just with being a book store, way better.
And Amazon did it without even HAVING a book store.
ApK