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Originally Posted by ScotiaBurrell
wall street journo http://www.google.com/url?sa=t&rct=j...YDsZJr75EFa76w
The market determines the price, and Apple gets 30%. The Justice Department fails to acknowledge anywhere in its 36-page complaint against Apple and book publishers that this is the standard approach. |
This is Apple's standard approach, not "the" standard approach. And there's nothing illegal about that. Where it crossed the line is in demanding the MFN clause--and allowing & encouraging publishers to coordinate their business plans so they'd all start on the new system, at the same percentage, on the same day.
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They thought it made no sense for Amazon's Kindle to have a 90% market share and a single loss-leader price of $9.95 for consumers.
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Simple solution: stop selling to Amazon, and they won't have 90% of the market anymore.
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Over the past couple of years, thanks to the agency model, the Kindle's market share has fallen to 60% thanks to competition from iPads and Barnes & Noble Nooks,
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Which is it--the agency model, or alternative device choices for consumers?
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Why shouldn't some e-books cost 99 cents and others that come with video and hardcover editions be $49.95?
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Which ebooks come with video and hardcover editions? (I mean, okay, Baen ebooks could maybe be said to come with hardcover editions, although most people would phrase that the other way around. But they're not $50.)
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Why not give people the option to pay 10% more to access an e-book on all e-readers?
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Ooh, I'll bite... where can I pay 10% more for in order to access my purchased ebooks on *all* e-readers?
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Consumers should decide, not Amazon or the Antitrust Division.
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I missed the part where consumers get to decide anything with agency pricing.