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Perhaps it is the editor that needs to advertise; or perhaps the publisher need to advertise the editor.
If you read a sloppy work, be it historical, scientific or even political, who do you blame? *Feel free to define sloppy for yourself here.*
You surely blame the author; how can you not?
Shouldn't you also blame the editor? You probably don't know who it is but isn't the editor really at fault? If that publisher doesn't have or use active editors, then the blame should fall on the house.
If books listed credits the way movies do, and we knew who edited every book we read, I bet we'd quickly find a close correlation between books we really enjoyed and the editors thereof. Maybe even a closer correlation than that of the author.
Maybe I'd lose that bet because I don't know how editors are assigned work; is it random or do they get to pick and choose? Are they part of the wheat/chaff selection process?
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