The publisher absolutely matters, particularly if it's a publisher or imprint that specializes in a certain genre. A publisher is essentially a curator, and their track record of aquisitions can tell the reader a lot. Almost everything the old Grove Press published was worth reading. Black Lizard had impecable taste when it came to crime fiction, as do Hard Case and Melville House. If it's an author I'm not already familiar with, the fact that a publisher I've come to trust chose to aquire the book can tip the balance.
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