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What killed Borders was years and years of very bad management and bad decisions. They were the grocery store kings, who figured that if you could sell soup, you could sell books. We didn't stock books, we stocked "product" - interchangeable "product".. I worked for Borders during the "make book" days, when we were supposed to sell every customer - whether it was appropriate or not - on whatever the book of the week was. Hideous. And then there was the Borders executive who didn't think Borders needed an internet presence, because "the internet is just a fad."
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