Quote:
Originally Posted by wizwor
Still surprising to see buyers of the inexpensive device spending so much.
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No, it's not surprising to see iPxx and FIRE owners spending more than other gadget buyers because their devices are designed and marketed as content consumption devices, not as computers or hobbyist platforms.
People who are interested in using tablets for something else are better served with other products and they properly go elsewhere.
What the report is saying is that Amazon designed and marketed FIRE to appeal to exactly the people they wanted to reach.