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Originally Posted by Steve Jordan
Good point. Maybe that's the publisher's problem in a nutshell.
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Well, one of their problems
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This is probably why Amazon's Kindle service will do well: It solves the publisher's problem by letting Amazon do the heavy lifting, and to a publisher, the experience is similar enough to the bulk retailer model to be within their comfort level. And Kindle customers don't seem to be too upset by Kindle's built-in security, thanks to the relative ease of the buying process.
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Exactly. As mentioned, publishers are used to dealing with Amazon. Amazon is effectively a big retailer, and they ship to distributors and big retail chains all the time.
Amazon handles sales and fulfillment, and remits the agreed upon percentage to the publisher. Sales taxes are also Amazon's problem.
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Dennis