Quote:
Originally Posted by rhadin
I think most people who buy books do not consciously associate with a publisher but I do think they tend to look for recognized publishers of the types of books they are interested in. For example, I do not think anyone would buy a fantasy book simply because it is published by Tor but I do think they would look at a fantasy book published by Tor before they would look at a fantasy book published by Joe Schmoe. They might end up buying Schmoes book rather than Tor's book, but if it is published by Tor they will look at it, if it is published by Schmoe they may or may not even look at it.
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It works the other way, too. If I'm reading a description of a book that mentions fantasy elements, I will be more likely to pass on it if it's from a fantasy/SF publisher, rather than a mainstream publisher, because I don't generally like fantasy/SF. Same thing with romantic suspense--if it's from Harlequin, I'll decide it's probably too much romance and not enough suspense, so I'll pass.