Quote:
Originally Posted by DMcCunney
The third is a problem because publishers aren't set up to sell directly to consumers and don't know how to do it. They may actually offer electronic versions, but ti can be a challenge navigating their website to find them, and a larger one to buy what you've found.
|
Good point. Maybe that's the publisher's problem in a nutshell.
This is probably why Amazon's Kindle service will do well: It solves the publisher's problem by letting Amazon do the heavy lifting, and to a publisher, the experience is similar enough to the bulk retailer model to be within their comfort level. And Kindle customers don't seem to be too upset by Kindle's built-in security, thanks to the relative ease of the buying process.