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THe publishers till now have a B2B business and have marketed accordingly. Those in business know the difference between Knopf and Little, Brown, but the rest of us don't, even if we have heard of those names. Going forward, the BPHs will be experimenting with direct to consumer, so expect more marketing along those lines. Bookmark Bookish.com-that ill feature the BPHs biggest efforts at B2C.
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