Quote:
Originally Posted by Rob Lister
So, without being overtly told, you know. On a mass-market scale, do you think being overtly told have an impact on the bottom line? Not, 'would it influence you' but rather 'would it influence most?'.
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I think most people who buy books do not consciously associate with a publisher but I do think they tend to look for recognized publishers of the types of books they are interested in. For example, I do not think anyone would buy a fantasy book simply because it is published by Tor but I do think they would look at a fantasy book published by Tor before they would look at a fantasy book published by Joe Schmoe. They might end up buying Schmoes book rather than Tor's book, but if it is published by Tor they will look at it, if it is published by Schmoe they may or may not even look at it.
We are not yet far enough away from traditional and pbook publishing for most readers to not be unconsciously influenced by a known publishers name at least to the extent of looking at the book.