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Old 04-21-2012, 11:45 AM   #62
fjtorres
Grand Sorcerer
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Quote:
Originally Posted by Kumabjorn View Post
There is a reason Amazon's first retail product was books. Together with music I can't think of anything that is better optimized for online retailing.
Yup!
Bezos saw a business on the brink of disruption and he saw how to use technology to set himself up atop the pile of rubble to come.
As you say, it's no accident that Amazon's second big product line was CDs.
And that DVDs and video games are also a big part of their business. All small, compact, yet reasonably valuable. And, most important, where timely *access* to the product makes up a lot of the value.

Amazon is a technology-driven retailer but their core expertise is really logistics. (Much like WalMart and UPS. I could easily see an Amazon/UPS merger at some point in the future.)

By now they have dry goods logistics down pat and even 70-inch TVs and furniture are a big part of their business. Even more interesting, they are starting to explore perishables like food and groceries.

Lots of lessons there... for those willing to learn.
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