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I answered "Some." Knowing that a book is publihsed by Random House doesn't make me want to buy it but it gives me a sense that I can expect a certain level of editorial quality, something that is a big gamble with indie books. I do not want to imply that traditional publishers produce error-free books; they don't. Rather, I am less likely to find "you're" when "your" is meant. I am less likely to find that chapter 3 repeats in large part chapter 2. I am less likely to find that in chapter 3 Gwen was a redhead but in chapter 12 the name is now spelled Gwyn and she is a brunette.
It really isn't so much the publishing house brand that I look for as it is that the I am familiar with the publishing house and my experience is that it cares (at least somewhat) about editorial quality. I don't care that the book is published by Random House, HarperCollins, or Baen; I care that it is published by recognizable publishing house.
Having said that, most of the ebooks I purchase are indie ebooks. Price is more of a determiner for me. I am willing to gamble heavily on free and 99-cent ebooks and am reluctant to spend $7.99 for an ebook even from Random House. My feeling is that I would rather spend $20 for the hardcover than $8 for the ebook, and that is what I usually do.
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