You have your favorite titles, favorite authors, but do you have your favorite publishers. Do you find one publisher far excels at producing quality works over other publishers?
I happened upon a series of pieces about publisher branding, each opining on whether publishers should devote more resources (advertising, front matter, etc) to their publishing house.
Here's an opening snip from one:
Quote:
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On March 18th, in response to the Publishing Perspectives story “Digital Case Study: Publishers’ Online Marketing in Spain,” Editor-in-Chief Ed Nawotka posed a discussion question asking if readers cared about publisher branding. This sparked a flurry of debate among readers on the Publishing Perspectives site and off-line between Publishing Perspectives Business Development Director Erin L. Cox and publishing veteran, Sarah Russo, who happened to be writing a piece on the very subject for the insightful blog, The New Sleekness. In the interest of debate and for the readers of both Publishing Perspectives and The New Sleekness, both Cox and Russo have expanded on their thoughts for and against publisher branding. Below, is Erin Cox’s reasoning for publisher branding. You can read Sarah Russo’s reasoning against trade publisher branding on “The New Sleekness here.
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http://www.nydailynews.com/new-york/...ommentpostform
Until I came across that, I hadn't thought much of it. Logic tells me some houses would produce more crap, others more jewels. But I don't know which is which because I never took notice of which publisher I was reading. For me, more overt publisher branding would certainly have had some impact. Whether the end result of that branding be cost effective for the house, I do not know.
Would it help you in your buying decision?