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Old 04-21-2012, 02:15 AM   #54
Kumabjorn
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Join Date: Jul 2010
Location: Sweden
Device: Kindle 3 WiFi, Kindle 4SO, Kindle for Android, Sony PRS-350 and PRS-T1
Thank you for all your input, QI reading.
From your input I get the impression that Borders was burdened by some heavy fixed costs in the form of long leases with prime rent rates, and thus margins so small that the initial paradigm shift towards electronic reading, although a small straw, was more than enough to brake its camel's back. I would imagine it stands as a dire warning for other booksellers, no matter where.
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