Quote:
Originally Posted by Elfwreck
I do understand that it's a *massive* business shift, for companies with a great deal of inertia. However, it's not like this exploded out of the blue... ebooks have been around for decades, and commercially available for over 10 years. The BPHs have certainly had time to notice, "hey, there's this new marketing option suitable for our content that we're not really set up to deal with; how should we fix that?"
Instead, they've decided to go with, "this new marketing option could damage our meat-and-potatoes, the hardcover book sales. Let's keep it as limited as possible."
Which, ah, worked somewhat for several years... but it turns out there are plenty of people *not* making millions on hardcovers, who are willing to explore the new marketplace.
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Brings to mind Kodak, which successfully invented one of the first digital cameras, but locked it away in terror when they considered what its introduction would do to their film business.
Say, how
is Kodak fairing these days?
