MobileRead Forums - View Single Post - Kobo Discounts: Coupon Codes + Discussion

slex · 04-20-2012, 07:15 PM

I think that the people at Kobo know what they are doing. Probably they will lose $100 000 or more with these huge discounts, but they could gain more effective advertisement compared to traditional online advertisement with a similar budget. If nothing else, forum threads are not filtered out by AdBlock.

Forums and social networks are a potential marketing channel and can increase the popularity of a company, as long as the company gives them something to talk about. See similar tactics employed by the Dutch Airlines here.

04-20-2012, 07:15 PM	#762
slex Addict Posts: 294 Karma: 1196776 Join Date: Nov 2008 Location: Bulgaria Device: Kindle 4 NT, Onyx Boox M92	I think that the people at Kobo know what they are doing. Probably they will lose $100 000 or more with these huge discounts, but they could gain more effective advertisement compared to traditional online advertisement with a similar budget. If nothing else, forum threads are not filtered out by AdBlock. Forums and social networks are a potential marketing channel and can increase the popularity of a company, as long as the company gives them something to talk about. See similar tactics employed by the Dutch Airlines here. Last edited by slex; 04-20-2012 at 07:18 PM.