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The study is complete garbage. At first glance, some of the garbage is hidden under other garbage, so it's harder to see.
All of their data comes from Craigslist. Not from Amazon, not from sales in retail establishments. From Craigslist.
The "most literate" cities, then, are the ones where the greatest number of Kindles are offered for sale on CL, according to this analysis. Why not reverse the list and conclude that the cities with the most Kindles on CL are the *least* literate cities, since they are clearly not keeping their Kindles?
Comparisons to sales of Xboxes are likewise pointless - that reflects the popularity of reading more than anything else. Which should not be news to anyone.
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