Quote:
Originally Posted by tompe
Really? From what I have obsverved the way to get the people that usually do not buy and READ books is to have a book that everybody reads and talk about. And the non buying persons probably buy 1 or 2 of these books per year and is not price sensitive at all. You have to read a lot more books per year to be price sensitive.
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Well, on that basis I'd say the best way to inveigle people who usually do not buy books into buying a book is to have HBO make a mini-series of it.
However if you want to turn a 1 or 2 a year buyer into a 1 or 2 a month buyer then making the price more attractive will definitely have an effect. The extent of that effect versus the margin tradeoff is what the spreadsheets and market research are for.
That said I will agree, sorrowfully, that there is a large part of the population to whom the idea of reading a book, at any price, is as foreign as the concept of learning Sanskrit.